Lebara Nigeria on Wednesday formally signalled its entry into Africa’s largest telecoms market, hosting a private soft launch and networking reception in Lagos in partnership with the UK’s Department for Business and Trade and the British High Commission.
The event drew senior government officials, regulators, investors, and industry leaders, underscoring the diplomatic and commercial weight behind the company’s arrival.
The formal entry follows groundwork laid in June last year, when the company unveiled its dedicated 0724 number series and confirmed it had secured full interconnectivity with major mobile network operators across the country, a key requirement ahead of commercial rollout.
Chief Executive Officer of Lebara Nigeria, Teniola Stuffman, told guests that the company’s entry into the market was driven by a conviction that Nigeria represents a defining moment for inclusive and globally connected digital access.
Lebara Nigeria has proudly secured a Tier 5 Mobile Virtual Network Operator licence, the top tier under Nigeria’s telecom regulatory framework. This achievement sets the stage for the company to offer competitive mobile services across the country.
In preparation for its commercial launch, Lebara Nigeria has established full interconnectivity with all major mobile network operators nationwide, ensuring seamless communication for its users. Additionally, the company introduced its exclusive 0724 number series, marking a distinct identity in the Nigerian telecom market.
With these key steps in place, Lebara Nigeria is well-positioned to enter the market and provide customers with reliable, innovative mobile services backed by the highest regulatory certification.
Functioning as a Mobile Virtual Network Operator (MVNO), the company is utilizing national infrastructure via a collaboration with Airtel Nigeria, which enables it to concentrate on product innovation, international connectivity, and enhancing customer experience.
Stuffman remarked that this partnership would allow Lebara to engage with Nigeria’s expanding diaspora economy, facilitate cross-border trade, and explore roaming opportunities, thereby positioning the company as a link between Nigerians domestically and internationally.
“Nigeria must not only establish internal connections; it must also forge global links,” she stated, emphasizing that Lebara’s worldwide presence distinctly positions it to improve international connectivity options for Nigerians in various markets where they reside and work. In addition to fundamental telecommunications services, the company revealed intentions to incorporate financial and creative-economy support initiatives into its offerings.
These initiatives encompass microloans, device financing, Lebara-powered internet hubs, and culture-oriented events designed to bolster Nigeria’s arts, tourism, and creative industries. The event also functioned as a venue to recognize regulators and policymakers, whose supervision, according to Stuffman, continues to influence a resilient and progressive telecommunications sector. Characterizing the launch as “a signal for change,” she indicated that Lebara’s entry was not solely about entering a competitive market but about reinforcing Nigeria’s global connectivity framework through responsible and scalable investments.
Having obtained the necessary regulatory approvals and established infrastructure partnerships, Lebara Nigeria is now part of the growing telecommunications sector in the country. It positions itself as a globally focused operator that emphasizes affordability, connectivity for the diaspora, and services driven by digital technology.
About the author
Rwanda vs Nigeria: Chelle reignites the Super Eagles’ aspirations for the 2026 World Cup in Kigali.
On Friday, Eric Chelle became the inaugural non-Nigerian African coach to take the helm of the Super Eagles. The Malian coach directed his first match, resulting in a 2-0 win against Rwanda during a qualifying round for the 2026 World Cup. Chelle's appointment by the Nigeria Football Federation (NFF) took place on January 7, as he replaced Finidi George and succeeded interim coach Augustine Eguavoen. Since that time, he has dedicated three months to traveling across Nigeria, observing domestic league matches, and engaging with his players based in Europe. However, his initial team selection remained perplexing. Chelle opted for a highly offensive formation in Kigali, which appeared unbalanced on paper. Victor Osimhen, Samuel Chukwueze, Ademola Lookman, and Moses Simon were all included in the attacking lineup, while Alex Iwobi and Wilfred Ndidi occupied the midfield positions. "I had mixed feelings. […]
Lebara enters Nigeria’s telecom market
Lebara Nigeria on Wednesday formally signalled its entry into Africa’s largest telecoms market, hosting a private soft launch and networking reception in Lagos in partnership with the UK’s Department for Business and Trade and the British High Commission.The event drew senior government officials, regulators, investors, and industry leaders, underscoring the diplomatic and commercial weight behind the company’s arrival.The formal entry follows groundwork laid in June last year, when the company unveiled its dedicated 0724 number series and confirmed it had secured full interconnectivity with major mobile network operators across the country, a key requirement ahead of commercial rollout.Chief Executive Officer of Lebara Nigeria, Teniola Stuffman, told guests that the company’s entry into the market was driven by a conviction that Nigeria represents a defining moment for inclusive and globally connected digital access. Lebara Nigeria has proudly secured a Tier 5 […]
Gov Aiyedatiwa to pay more attention on tourism in Ondo
Governor Lucky Aiyedatiwa of Ondo state has restated his administration’s determination to promote tourism as a socio-economic development lever. The governor made the statement on Thursday at the 9th annual general meeting and conference of the Nigeria Association of Tour Operators (NATOP), held at the International Culture and Events Centre (The Dome) in Akure, the Ondo state capital. Represented by his deputy, Dr Olayide Adelami, the governor acknowledged the immense contribution of tourism to the Gross Domestic Product (GDP) of any nation. He said his administration is deeply focusing on preserving the existing tourist sites in Ondo state in order to attract local and foreign tourists. “We have a lot of tourists sites in the state that would help us create more jobs for our people, boost our economy and generate revenue. “Sites like the Idanre Hills, Araromi beach, Igbo […]
Ondo govt appoints warrant chiefs, commences selection of new monarch, Olu-Oke
The Special Adviser to the Governor on Union Matters and Special Duties, Comrade Bola Taiwo, gave the hint during a press conference after the State Executive Council meeting in Akure that A new Olu-Oke of Okeigbo in Ile-Oluji/Okeigbo local government area of Ondo state may emerge soon as the state government has appointed warrant chiefs to begin the process of selection. He said the development became necessary following a court judgment which nullified the appointment of the late Babajide Lawrence Oluwole before his demise. Late Oba Babajide was the 17th ruler and the 6th Oluoke of Okeigbo Kingdom. He joined his ancestors in May 2023, as announced by the Isoros, led by Pakoyi (Baba Loja) of Okeigbo Kingdom, Chief Akinbobola Adedigbo In June 2023, Princess Olusola Babajide was installed the new Regent of Okeigbo Kingdom, following the passage of her […]
Ondo govt approves death penalty for kidnappers
Ondo State Government has reiterated its commitment to ensuring peace, infrastructure development, and grassroots governance across all parts of the state. This assurance was given during a press briefing held after the State Executive Council meeting presided over by Governor Lucky Orimisan Aiyedatiwa in Akure. Attorney-General and Commissioner for Justice, Dr. Olukayode Ajulo, SAN, while addressing the media, said the Council discussed key security concerns and resolved to begin the process of repealing certain laws relating to kidnapping in the state. Ajulo noted that kidnapping and cultism have become major threats to safety and public order, adding that strengthening relevant legal frameworks would help deter such crimes and improve the overall security landscape. He disclosed that proposals would soon be transmitted to the House of Assembly for necessary legislative action, including sentencing convicted kidnappers to death. Also speaking, Special Adviser […]
Ondo Govt, Czech Republic to partner for sustainable development
As Gov Aiyedatiwa hosts Czech Ambassador, promises enabling environment for investors In a strategic diplomatic engagement aimed at enhancing economic growth, technological transfer, and international cooperation, Ondo State Governor, Dr. Lucky Orimisan Aiyedatiwa, has reaffirmed his administration’s readiness to partner with global investors and entrepreneurs, particularly the Czech Republic, to unlock the state’s vast economic potential. The Governor made this made this known while recieving the Ambassador of Czech Republic to Nigeria, Krejci Zdenek, in his office in Akure. The Governor also vowed that his administration will continue to provide an enabling environment for investors to come around to do their businesses with ease. He said: “We have to govern to provide stable political environment and conducive economic environment for the people to operate. We are providing a legal system that supports businesses and investments. “Our arms are open to embrace […]
Ondo Gov. Approves N33Billion 2025 Budget for OSOPADEC
- Gov inaugurates, charges new board to address challenges confronting oil producing areas The Governor of Ondo State, Dr. Lucky Orimisan Aiyedatiwa, on Monday, inaugurated the newly constituted Board of the Ondo State Oil Producing Areas Development Commission (OSOPADEC), with a strong charge to the members to deliver impactful development to oil-bearing communities in the state. Speaking during the inauguration ceremony held at the Cocoa Conference Centre of the Governor’s Office in Akure, Governor Aiyedatiwa said the event marked the beginning of a new chapter in OSOPADEC’s history, one guided by the administration’s “OUR EASE” policy – an agenda built on Access, Service, and Empowerment. The Governor emphasized that the Board’s inauguration was not merely a statutory duty, but a demonstration of his administration’s unwavering commitment to good governance, effective service delivery, and transformative development in Ilaje and Ese-Odo Local […]
Related
Weekly petrol imports have surged to 154 million litres as marketers move away from the Dangote Refinery.
Nigeria's marketers and retailers of petroleum products imported 154.22 million liters of premium motor spirit from March 17 to March 23, 2025, as reported by the Nigerian Port Authority. This indicates that during the specified period, petrol marketers and retailers sought alternative sources for petroleum products beyond the Dangote Refinery. According to a document released by the NPA on Thursday, vessels transporting 115,000 metric tonnes, equivalent to 154.22 million liters of PMS, are set to deliver these products through the Tincan port in Lagos, the Lekki Deep Seaport in Lagos, and the Calabar port in Cross River State. What’s the debate over masks? The document further disclosed that the Dangote Refinery imported a total of 654,766 metric tonnes of crude oil during the same timeframe. In line with this, the initial shipment of 20,000 metric tonnes of Premium Motor Spirit […]
Dangote makes a return to Ogun with plans to establish the largest seaport in the region.
The President of Dangote Group, Alhaji Aliko Dangote, stated that his company decided to reinvest in Ogun as a result of Governor Dapo Abiodun’s policies that are favorable to investors. Dangote shared this information during a courtesy visit to the governor at his office in Abeokuta. He emphasized that Ogun has emerged as one of Nigeria’s premier investment hubs by establishing itself as the manufacturing foundation of the country. The President of Dangote Group commended Abiodun’s vision and initiatives, which have actively fostered private sector development and promoted entrepreneurship through significant collaboration with investors. What’s the debate over masks? “Our factory in Itori faced demolition on two occasions. In the second instance, not only was the factory destroyed, but the surrounding fence was also taken down, leading us to abandon the project. “Nevertheless, thanks to Governor Abiodun’s initiatives, we have […]
East Bengal And Kerala Blasters Have Lost Most Number Of Points From Winning Position
Entilators will be taken from certain New York hospitals and redistributed to the worst-hit parts of the state under an order to be signed by Governor Andrew Cuomo.New York saw its highest single-day increase in deaths, up by 562 to 2,935 - nearly half of all virus-related US deaths recorded yesterday. The White House may advise those in virus hotspots. What’s the debate over masks? Both the US Centers for Disease Control (CDC) and the World Health Organization (WHO) reassessing their guidance on face masks, as experts race to find ways to fight the highly contagious virus.Covid-19 is carried in airborne droplets from people coughing or sneezing, but there is some dispute over how far people should distance themselves from each other, and whether masks are useful when by the public. I must explain to you how all this mistake […]
The Purpose Is Share Strategies And Insights For Promoting A Sustainable Future Through Marketing.
Entilators will be taken from certain New York hospitals and redistributed to the worst-hit parts of the state under an order to be signed by Governor Andrew Cuomo.New York saw its highest single-day increase in deaths, up by 562 to 2,935 - nearly half of all virus-related US deaths recorded yesterday. The White House may advise those in virus hotspots. What’s the debate over masks? Both the US Centers for Disease Control (CDC) and the World Health Organization (WHO) reassessing their guidance on face masks, as experts race to find ways to fight the highly contagious virus.Covid-19 is carried in airborne droplets from people coughing or sneezing, but there is some dispute over how far people should distance themselves from each other, and whether masks are useful when by the public. I must explain to you how all this mistake […]
Boris Johnson Tells Brits Lockdown Easing Will Go Ahead On Schedule And Vows
Entilators will be taken from certain New York hospitals and redistributed to the worst-hit parts of the state under an order to be signed by Governor Andrew Cuomo.New York saw its highest single-day increase in deaths, up by 562 to 2,935 - nearly half of all virus-related US deaths recorded yesterday. The White House may advise those in virus hotspots. What’s the debate over masks? Both the US Centers for Disease Control (CDC) and the World Health Organization (WHO) reassessing their guidance on face masks, as experts race to find ways to fight the highly contagious virus.Covid-19 is carried in airborne droplets from people coughing or sneezing, but there is some dispute over how far people should distance themselves from each other, and whether masks are useful when by the public. I must explain to you how all this mistake […]
Be the first to leave a comment